UFC Sustainable Rebrand — Arête Lorian Design

UFC Rebrand

A transformative sustainable rebranding initiative for the UFC, infusing eco-friendly practices and values into their identity. The project revitalized the company's image, enhancing Corporate Social Responsibility (CSR) efforts and fostering a deeper connection with environmentally conscious audiences.

*This is a university project and is in no way officially endorsed or affiliated with the UFC

Branding guidelines

Read the full guidelines

New fighter apparel

UFC Sustainable Rebrand Apparel Designs

UFC Sustainable Rebrand Apparel Designs

Apparel Design

Read the full document

Billboard and poster campaign

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flame 1.png

flame 4.png

flame 7.png

triple 1.png

smoke 4.png

galcier 1.png

glacier 2.png

flame 5.png

glacier 6.png

smoke 3.png

flame 6.png

smoke 6.png

glacier 4.png

flame 2.png

smoke 1.png

glacier 7.png

smoke 5.png

smoke 7.png

triple 2.png

smole 2.png

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